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Darío Estupiñán
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No. 01 — HomeGuayaquil 02°11′S 79°53′WHEX #22308F

I build websites, data dashboards and custom software.

I'm Darío Estupiñán, a software developer in Guayaquil. I work with businesses that need to be found, to understand their numbers, or to stop doing by hand what a system can do.

Book a first conversation
  1. 01WebsitesFast and easy to find
  2. 02Data dashboardsPower BI
  3. 03Custom softwareBuilt around your operation

Fig. 01 — Data engineer

WebScreenshot of NPC Guayaquil Muscle ShowDataScreenshot of Maple TreeSoftwareScreenshot of Dra. Lorena Martínez

No. 02 — Services

Three services, one way of working

  1. 01 / 03

    Websites

    Sites that load fast, read well on a phone and say clearly what your business does.

    What I deliver

    • An original design, not a recycled template
    • A mobile version tested from 360 px up
    • Your copy and your photos, in place
    • A manual for updating it

    Included as standard

    • Real text that people, search engines and AI assistants can read
    • Business details marked up for machines
    • Fast loading, measured
    • One page per service, plus frequent questions

    Example NPC Guayaquil Muscle Show

  2. 02 / 03

    Data dashboards

    Your sales, payroll or operations on one screen you can read without being an analyst.

    What I deliver

    • A tidy data model
    • Indicators agreed with you
    • A Power BI dashboard with filters
    • Control figures to check that it adds up

    Included as standard

    • Tidy data with clear names
    • A written definition of every indicator
    • The foundation any AI tool needs to work with your business

    Example Payroll dashboard (demo)

  3. 03 / 03

    Custom software

    A system built around the way you work: records, access control, reports and automation.

    What I deliver

    • A review of your current process
    • A web system with users and permissions
    • Testing before release
    • A manual and training

    Included as standard

    • Structured data from day one
    • Export of your information
    • Usage documentation

    Example QR access for NPC Guayaquil Muscle Show

No. 03 — Presence in artificial intelligence

Helping an AI assistant describe your business

An AI assistant answers with what it can read. If your site does not say it clearly, it has nowhere to get it from.

AI assistant

> Who makes custom cakes in Urdesa?

What is already included

  • Real text
  • Details marked up for machines
  • Fast loading
  • One page per service
  • Frequent questions

Horno Lento makes custom cakes in Urdesa, Guayaquil. It opens Tuesday to Sunday and takes orders on WhatsApp.

Illustration: a simulated answer about a fictional business.

No. 04 — Work09

Work

Nine projects from 2026. Four have their full case told: what was needed, what I did and with what.

  1. Screenshot of NPC Guayaquil Muscle Show
    Screenshot of NPC Guayaquil Muscle Show on a phone

    Website and QR access

    NPC Guayaquil Muscle Show

    The event site and the system that registers attendees and controls entry with a QR code.

    • A public event site with divisions, sponsors and a gallery.
    • Free registration that gives each attendee a QR code.
    • Access control at the door, from a phone.

    Astro · PHP 8.3 · MariaDB

    Read the case Visit the site

  2. Screenshot of Maple Tree
    Screenshot of Maple Tree on a phone

    Website

    Maple Tree

    The site of a salon in Guayaquil that specializes in curls and afro hair.

    • A home page with a full-screen photo carousel.
    • Services, products and transformations.
    • Appointment booking from any page.

    HTML · CSS · JavaScript, sin librerías

    Read the case

  3. Screenshot of Dra. Lorena Martínez
    Screenshot of Dra. Lorena Martínez on a phone

    Website

    Dra. Lorena Martínez

    The site of an ear, nose and throat specialist who sees patients in several cities in Ecuador.

    • Introduction, services and training.
    • Cities served and testimonials.
    • Appointment booking over WhatsApp.

    HTML · CSS · JavaScript

    Read the case

  4. Web applicationIn progress

    Fiscalio

    Invoices, payments and taxes explained simply, starting with Ecuador.

    Read the case

  5. Screenshot of CNEL EP

    Redesign prototype

    CNEL EP

    A redesign prototype for the electricity company site: procedures, outages and news made easier to find.

  6. Screenshot of ConstruAceros

    Website

    ConstruAceros

    The site of a company that builds in stainless steel, iron and glass, with its projects and a quote request.

    Visit the site See the repository

  7. Screenshot of Chuku Cross Gym

    Website

    Chuku Cross Gym

    A gym site: events, coaches and memberships.

  8. Screenshot of Mesura

    Open-source tool

    Mesura

    A method for reviewing and designing interfaces with evidence: measure before giving an opinion. Published under the MIT license.

    See the repository

  9. Telegram bot

    Vigía UG

    A bot that checks the university virtual classroom and sends Telegram alerts about new assignments and changed dates.

No. 05 — Data

Your numbers, on one screen

This is what payroll looks like once it stops living in loose spreadsheets. Tap the tabs.

Demo data: invented figures

Summary

48
Employees
61,240
Payroll cost this month
312 h
Overtime
Payroll cost by area
Payroll cost by area
See the data as a table
Payroll cost by area
Production24,100
Sales13,240
Administration11,500
Logistics8,300
Systems4,100

Hours

8,064
Hours worked
312
Overtime hours
2.1%
Absenteeism
Overtime hours by area
Overtime hours by area
See the data as a table
Overtime hours by area
Production148
Sales42
Administration24
Logistics86
Systems12

Turnover

3
Hires this month
2
Exits this month
4.2%
Turnover
Exits over the last six months
Exits over the last six months
See the data as a table
Exits over the last six months
Jun1
Jul0
Aug2
Sep1
Oct1
Nov2

Leave

386
Days pending
5
People with over 30 days
41
Days taken this month
Pending leave days by area
Pending leave days by area
See the data as a table
Pending leave days by area
Production162
Sales84
Administration71
Logistics48
Systems21

No. 06 — Process01 → 07

What happens after you write to me

  1. A hand typing a message on a phone

    First contact

    You write to me on WhatsApp or by email and tell me what you need. I reply within one hour during business hours.

  2. A person taking notes in a notebook

    Needs assessment

    I ask you a few short questions about your business, your customers and what takes up your time today.

  3. Several people talking at a table with a laptop

    Scheduled meeting

    We talk by video call or in person, with your answers already read.

  4. A person going over a document with a pen

    Written proposal

    You receive a document with the scope, the timeline and the price.

  5. A laptop with code on the screen

    Development with visible progress

    You see the work on a preview link as it moves forward and give feedback before it is finished.

  6. Two people going over a document next to a laptop

    Delivery with training and a manual

    I publish it, show you how to use it and leave a written manual for your team.

  7. A person taking a phone call

    Follow-up

    I stay available after delivery for adjustments and questions.

Portrait of Darío Estupiñán

No. 07 — About

About me

I'm a software developer in Guayaquil, Ecuador, finishing a degree in Information Systems Engineering at the Universidad de Guayaquil.

I measure the cause before touching the code, I release through testing, and I write the manual the user will actually read.

Experience and education

  1. 2026 – todaySoftware DeveloperVIAXPERTA S.A.
  2. 2024 – 2026Operations Technician and Systems AdministratorLimitless Ocean Cargo (LOCSA S.A.)
  3. 2022 – 2023Administrative and Systems AssistantEcuadorian International Transport
  4. Expected 2027Information Systems EngineeringUniversidad de Guayaquil

Tools

C# and .NET · SQL Server · TypeScript · Astro · Next.js · Laravel · WordPress · Power BI · n8n · PostgreSQL

No. 08 — Frequent questions

Frequent questions

How long does a project take?

It depends on the scope. The timeline is written into the proposal before work starts, and you see progress while it is being built.

What do I need to have before we start?

An idea of what you want to achieve. Copy, photos, a domain and the rest get sorted out in the needs assessment.

How much does it cost?

Every business is different, so there is no fixed rate. After the assessment you receive a written proposal.

What access do I get once it is finished?

You get the access you need to use and update your site or system (for example, the admin dashboard) and its manual. How hosting and the domain are handled depends on each project, and it is written into the proposal before work starts.

Do you work with businesses outside Guayaquil?

Yes. The whole process can be done remotely.

What happens after delivery?

I stay available for adjustments and questions. What that follow-up covers is written into the proposal.

No. 09 — Contact

Let's talk

Tell me what your business needs. I reply within one hour during business hours.

Message me on WhatsApp
Let's talkWebDataSoftware